Who is SFE?

Founder Lindsey has a strong commitment to making households across the globe a safe and harmful & chemical-free environment for all families. Lindsey recognised the need and demand for products in this market due to struggling personally with various health issues, fertility, allergies and 3 brachycephalic dogs, she quickly found it overwhelming with so many products / ingredients to avoid and labels to read.

Her vision is to make it simple and easy to find such quality products for YOU and in one place, so Founded SFE - Safe for Everyone.

Life is hard enough as it is so her goal is to ensure everyone is safe, but have resources to what they need in one place to minimise life's inevitable everyday stresses.

SFE is proud to confirm ALL products advertised are 100% natural, toxic-free, cruelty-free, allergen-free, organic, vegan friendly and suitable for EVERYONE (kids, pets, vegans, prenatal and pregnant women -all skin types).

Mission Statement

SFE's mission is to create the safest, highest quality, most accessible household and personal care products for YOU in one place.  Using only pure, natural and simple ingredients which are certified Organic, non-toxic and 'Safe for Everyone' to use.   

Vision Statement

SFE's vision is to have a significant and positive impact on the growth of the personal care and household marketplace, where safe and environmentally conscious products prevail and there is an SFE product in every home.

Culture, Values, and Principles

Trust, Ingenuity, Accountability, Simplicity

Trust, Accountability, Persistence, Simplicity & Creativity are SFE's core values. 

Building on these Core Values, SFE abides by the following principles: 

  • Create only the healthiest, safest, highest quality and most accessible products for human and animal care.

  • Manufacture all products using only the highest Manufacturing Standards or above.

  • Reduce waste by selecting packaging materials or suppliers who use recycled materials.

  • Provide affordable products the majority of the population can afford.

  • Distribute products in local markets and online so that everyone has the opportunity to access them.

  • Deliver consistent, prompt, honest and respectful service to everyone.

  • Cultivate a workplace to promote new ideas and whereby everyone who is / should be employed is heard.

  • Give back to the world and sustain an eco-friendly business model by being a 1% For The Planet Member.

  • Contribute to a secure and sustainable world by abiding by all principles at all times.

Learn more at https://www.sfe.net.au